![]() For instance, you don’t automatically use a 3:1 header-to-text weight ratio to abide by the principle of good hierarchy. You need a firm grasp of users’ problems and a good eye for how users will accept your solutions to apply design principles effectively. The authors of Universal Principles of Design state that design principles should help designers find ways to improve usability, influence perception, increase appeal, teach users and make effective design decisions in projects. In user experience (UX) design, minimizing users’ cognitive loads and decision-making time is vital. “KISS” (“Keep It Simple Stupid”) is an example of a principle where you design for non-experts and therefore minimize any confusion your users may experience.įranks Spillers’ design checklist is an example of customized design principles for mobile user experience (UX) design. When you apply them, you can predict how users will likely react to your design. You apply them when you select, create and organize elements and features in your work.ĭesign principles represent the accumulated wisdom of researchers and practitioners in design and related fields. Professionals from many disciplines-e.g., behavioral science, sociology, physics and ergonomics-provided the foundation for design principles via their accumulated knowledge and experience.ĭesign principles are fundamental pieces of advice for you to make easy-to-use, pleasurable designs. Design principles are guidelines, biases and design considerations that designers apply with discretion.
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